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What’s an easy way to select titles for your book or info-product?

…One way to do that is by writing an article about your upcoming
book or product (what it’s about, etc.) and put the proposed titles as a link to
your article.

Put the title on your home page. Rotate and change the title once a
week and try several different titles. See which one gets the most
click-throughs to your article by using a counter on your page with
the article or by ‘coding’ the link.

For example:

One title for your article might be:

“How To Kick Your Competitors Butt and Generate 1,000% More Sales
On Your Website Now”

Your link to your article link would look like this:

http://www.domain-you-own.com/article1.html?kick_butt

When someone clicks on the link it registers a ‘hit’ in your server
logs.

The REAL URL for the article is everything before the “?”- your
‘code’ is “kick_butt”.

Everything after the question mark “?” will not affect the visitor
clicking on the link to get to your article. Count the number of hits
you get for each title. Just be sure to change the code to correspond
with your titles every time you make a change!

Then you write another article with a different headline to test,
but on the same topic.

Now, on your ‘article’ page on your website you’ll have 5-8 articles
with different headlines to test and different article content.

Announce the article to your email list and you can even setup a PPC
campaign to send targeted traffic to your article page (just don’t
pay too much ;-).

Use this technique to determine which headline interests your readers
more (you’ll get more clicks on that headline) THEN develop your
products from that test using the headline in the article as the title
for your book!

If one performs better than all the others, then you have a successful
title. And as we all know, a good title sells books.

If you want something more sophisticated than what’s available for
checking page stats through your we host there are a dozen ‘trackers’
available online for your web pages.

The one I use is called Web Analiser Pro available from http://web-script.com.
It allows you to track unlimited pages and unlimited
domains and has great reporting features. In fact it’s the only
script I could buy that allows you to track unlimited domains.
This is not a service, but a script you load on your web server
so instead of paying a monthly fee you pay once and the script is
yours.

This method of selecting titles for your information
products is Gene Schwartz’s idea used in a practical application.

He said that innovation is a “… series of measuring rods, checkpoints,
benchmarks and signposts that show you where a particular force is
going, and enable you to get there first”.

By having several titles of articles of a similar nature on your site,
and sending traffic to this page, the force of the market (your
visitors) will make the choice for your title for you… it’s a signpost
showing you where the market is going.

The winning title is the one the majority of them click on, and the
market is never wrong.

Use that force and power to your advantage.

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