I have always struggled for some reason with Google AdWords.

I can never figure out exactly how to make them work so they are profitable.

I’ve read Google Cash and Perry Marshall’s book and STILL couldn’t figure out what I was doing wrong. Finally it started to fit “all together” for me when I read this,

AdWords case study

I suggest you check this out. The beginning is a little basic, but the second half should be a revelation to you if you’re in the same boat as I was…

Anyway, it was a ‘revelation’ to me and if you still can’t figure out what you’re doing wrong after reading this I’ll share with you what my ‘revelation’ was… I’m sure it will make you a profit.

AdWords case study

Did you read it?

Ok, ok… I won’t hold you in suspense. Here’s my revelation:

The ‘revelation’ to me was how many days and how many clicks you should actually ‘test’ your campaigns.

I ALWAYS end my test around 100-200 clicks and 2 days at the most- if they didn’t work out I terminated them — and realize now, after reading Wade’s book, that I was terminating what possibly could have been succcessful campaigns(!) way too early!

Also a revelation was how Wade ‘tweaked’ his campaigns to make them more successful!- Very subtle stuff but very powerful!