By now you’re probably tired of ‘learning’ about Internet marketing an would actually like to make some money.
Am I right?
I don’t blame you.
When I see 1000 different people selling AdWords, eBay, AdSense, SEO and BLOG information I get this overwhelmed feeling.
I feel like I’m drowning in information and instead of actually making money - I’m too busy trying to keep up with all the latest marketing fads…
The good news is you don’t need to know all the newest fads…
You really don’t… Internet marketing is no more complicated than offline marketing.
You need 3 simple components:
1) A good product
2) A good offer
3) A good list
But the simplicity of actually making money is complicated by one thing: FOCUS
From my discussions with hundreds of entrepreneurs it appears they do not know how to make decisions about marketing and business in general.
They have no framework for making important decisions - how to weigh the pros and cons of any decision, and the ability to make decisions quickly.
Most people wait to make a decision until they have all the information available… and they postpone important decisions because they do not have all the facts.
Well, guess what?
You’ll NEVER have all the facts.
The ability to make decisions quickly even when you do not have all the available facts is the hallmark of a true entrepreneur… and it’s a skill you need to develop, if you want to succeed.
It’s part of my “Fail Faster” philosophy.
You have to make the best decision possible, and make it quickly, even if you do not have all the facts, if you want to be successful.
Then take ACTION.
Test and studies have shown that even wrong decisions, if acted upon, can make you successful, if you use a ‘course correction’ strategy.
Course correction strategy is simply the ability to be flexible after a decision is made and acted upon, but appears to be off target, so that you can get back on track by learning what went wrong so you can correct your course of action as you move your business forward.
Making a decision, then taking action is more important to your success than doing nothing becuase you’re waiting for all the facts.
Even if you’re wrong, the process of decision making and taking action is critical to your overall success.
It’s more important to DECIDE and ACT, then correct your actions as you go rather than postpone a decision and never act.
Did you see that? Did you hear what I said?
It is critical to your success and I wish you success always.
6 Responses
ISI System
September 11th, 2006 at 11:09 am
1Good advice! I am 100% guilty of loosing focus and thinking the grass is always greener. I can make a quick decision, start acting upon that decision and then make another one before completing the first. The result: no is ever proven right or wrong.
Phill
Own It Now!
Wendy
September 11th, 2006 at 2:01 pm
2Dave,
You were reading my mind or I was reading yours! I was thinking this morning that if I could approach taking action like a scientist and call it “experimentation” then every action would be an act of discovery that could be fun and liberating. NO MORE PERFECTIONISM!!!! Perfection simply doesn’t exist.
Thanks for the timely reminder!
Wendy
Dave Franzwa
September 11th, 2006 at 2:24 pm
3Hey Dave,
I used to think I was pretty darned good at failing until I started reading your material.
You lead me to realize that I wasn’t good at failing at all.
You have to give yourself the chance to fail before you actually can.
Thanks!
Here’s a toast to failure, and getting it out of the way fast,
And to your success,
Dave Franzwa
Word-Wrangler Press
Jasman
September 11th, 2006 at 7:13 pm
4I’ve been out of focus at all time and you hit me right on my head, Dave. I guess there’s a big hole on my head and I didnt’ realize it.
Dave, I like your permission to republish your article on my blog. If I can do so, please give my your signature file. Thnaks.
David Vallieres
September 11th, 2006 at 8:49 pm
5Thanks for your feedback everyone. You guys are not alone. Decision making, focused action and course corrections are something that does not come naturally to me. But once I figured out the problem, it was a lot easier to stay on track.
Jasman- I’d love to give you permission, but only Licensees to my Private Site content can re-publish it. Look for an email in the next few days with information on how you can become a Licensee- then you’ll get access to re-print all the posts on the site.
Best wishes,
-Dave
Antonio Gutierrez
September 12th, 2006 at 9:31 am
6You’re absolutely right Dave!
Information overload, one of the most dreaded “diseases” in Internet Marketing has become very hard to avoid with all the products out there right now. And to make matters worse, many of those products are nothing more than cheap clones of others. So I really thank you for your material, it has really me to take things one step at a time, focus, and then take action where it really counts!
Best regards,
Antonio Gutierrez
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