Today we’re going to talk about several ways to approach an Internet niche project, how to identified it as being potentially profitable, and making money a reality.

Once you have a system for identifying potentially good ventures for your project the rest falls into place rather neatly.

Information marketing is not hard, but there are steps that need to be followed in order to achieve the desired outcome: a profit making venture.

The hardest part is identifying likely markets for your online information project.

The first step in creating a potentially profitable project is to identify potential markets online.

You always start with your current business focus. It is very difficult to succeed in a project area that you have little personal knowledge of, so always start with your current interests. In other words, what business are you in or what information do you think you would enjoy writing about or compiling?

There are a number of excellent tools to find markets online…

I’m sure you know about most of them:

WordTracker:

http://www.wordtracker.com

Overture’s Search Term Suggestion Tool:

http://inventory.overture.com/d/searchinventory/suggestion/

, and

Advanced Word Analyzer:

http://www.adwordanalyzer.com

Here’s a ‘trick’ I use when trying to find ‘hidden markets’:

I do not enter search terms related to a product or service at all… I enter what I call ‘pre-terms’ that customers use when searching for a product or service to buy.

In other words, I have to completely change my focus. For example instead of searching on a specific search term I would use a ‘pre-term’ such as “how” or “learn”. When I do that the search tools above will give me all kinds of searches performed that real people used when these ‘pre-terms’ were included in their searches.

For example if I enter “where” in AdWord Analyzer (my favorite tool) I get the following info (from this I determine if there’s a info-market that can be exploited):

——-
where is love
love lyric where
who where
black eyed love pea where
where are they now
where
where the red fern grows
where the wild things are
o brother where art thou
——-

The second phase returned “love lyric where” had 23,101 searches according to Overture in previous month. There were “zero” Google AdWords and ‘zero’ Overture ads.

The represents a potentially very profitable niche! If you setup a single page with the proper keyword weighting for ‘love lyric’ and found some affiliate programs you could start cashing in on this niche.

23,101 searches may not seem large, but that’s still 770 searches PER DAY.

The way to increase your online income is by identifying these niches and exploiting them by setting up simple web pages that are ‘zero’ maintenance and feeding these pages to Google and other search engines.

You simply sit back and wait for the traffic to make you money.