If you sell products online, here’s a question you need to answer: How do your customers know your products are the right ones for them?

One way is to take a super successful idea from Amazon’s website, and let your customers review the products you offer.

I can tell you from personal experience that I pay more attention to customer reviews than almost anything else when making a purchase (and I bet you do, too.)

For example, if I want to purchase a book on beekeeping, Amazon returns 2,396 results. How am I supposed to pick out the right book for me out of 2,396, when I can’t even glance through them?

Easy. I look at the customer reviews.

If it weren’t for them, I’d be too confused to make any purchase.

But with the reviews, I feel like I’m getting real, unbiased info from people who have actually ordered and read the book.

So what are you selling? Healthy snacks? Pet supplies? Info products?

No matter what it is, you can let your customers leave reviews on the products they’ve purchased by using the service at http://www.powerreviews.com.

Power Reviews can capture and display customer reviews that are integrated into your online store.

Not only can these customer reviews convert more of your traffic into buyers, it can potentially also attract more traffic in the form of shoppers looking for unbiased reviews to help them in their buying decisions.

Wondering if it really works?

The University of Nebraska did a study that showed reviews increased sales by 36%. You can read the details here:

http://www.powerreviews.com/social-shopping/clients/casestudy.html

Customer reviews are essentially word of mouth advertising, and we don’t need a study to know that’s been working for centuries.