Private labeling has been a successful marketing model for decades… it just not a recent trend
Opportunities for private labeling on the web are available, especially for ‘information’ but much harder to find for other types of products like web services. That’s why there are growth opportunites for those who can find them.

What is ‘private labeling’?

“Private labeling is when you brand a product, that someone else manufactures or creates, to look like it’s your product.”

There are a few companies that offer exciting opportunities in this area and I’ve listed a few below.

For example, there is a company that private label’s their web site tracking tools. Much more than web site tracking- they track conversion ratios and track your visitors paths in real time.

This is the next step in ‘web site tracking tools’ and is going to be very popular with web entrepreneurs.

Digital publishers, marketers and entrepreneurs (myself included) spend time and money on marketing campaigns.

How do we know which one’s work? How can we measure conversion rates? How can we see the path our visitors take on our site? What are our visitors stopping to actually read?

Here are a few questions this service can help our customers answer: Did they click on that link I worked so hard to word carefully?; Did they stop to read page X when I changed the headline?; etc…

For a long time direct mail marketers wanted the answer these questions and got them… now those tool are available to online marketing.

This isn’t the first company to come up with this technology, but they are the only one I’ve seen that allows you to private label their services, charge any price you want, and give you complete control of your business.

They are also affordable for the majority of web entrepreneurs. Check them out at http://www.indextools.com/partners/index.html

What other opportunities are there for private labeling of web services?

How about FREE EMAIL. On Overture ‘FREE EMAIL’ is searched 221,300 times a month with the top pay-per-click bid less than .24 cents.

A lot of people are looking for free email accounts for many reasons: Privacy; special uses; business; an alternative to ISP accounts, etc.

The opportunity here is to build a very large email list that you can market to over and over again to in a short period of time.

You can run your own script from a web site with a program like this one at BlueTie, http://www.bluetie.com/solutions/sp-private-label.html

Or you can go with a totally free service like Gawab.com but you share the ad space 50/50 with them.

Every site you visit may offer a private label opportunity. Check out their ‘reseller’ or ‘partner’ program links.

Be aware however that some companies charge fees for their private label program. Indextools charges a one-time setup fee for their private label program.

Even if the company doesn’t offer a private label program it never hurts to ask. Email their sales or marketing department and ask them if they private label.

If you have a product or service that can be private labeled, have you ever thought of offering it to other web entrepreneurs? It could be a much more attractive proposition than a ‘reseller’ program.

How about one more example?

Domain registration: Wildwestdomains.com

Cheapest domain registrations around, fully private labeled.

Opportunities are out there. Check them out.