Here’s an interesting piece of news:

Some AdWords advertisers are being sent invitations asking them to create longer ad copy. The new copy lengths are 110, 140, and 200 characters. Longer copy results in a higher click through rate according to Google’s initial studies.

Well, duh. Maybe Google is finally getting it.

Here’s something else I found recently:

This is a very cool, free tool.

Just type in a URL and it will give you all the backlinks to that site as well as the anchor text used.

It’s useful if your looking to see what other sites are linking to yours and what the anchor text is as well as spying on your competitors sites to see who is linking to them
http://www.helpfulinformation.org/seo-tools/anchortext.pl