In the last letter I sent I told you I would reveal a ‘real’ secret to success.

There are a few things I really attribute to my personal success…

Let me share with you a few of them before I give you the ’secret’ I told you about.

First, when I am successful it was because I was totally ‘focused’ on a specific goal.

Whether it was finishing my Online Training Program or setting up my Private Site or whatever… I was focused on achieving one thing at a time– so focused I thought of nothing else until it was done.

I would drive my wife nuts because even at dinner or while at one of my son’s games she would look at me and see that glaze over my eyes - I was focused on the task I committed to finishing and not on the game.

She’d ask me something and I’d say “Uh… what?”

I had no idea what she said to me.

Second, I had written down what it was I wanted to accomplish before I started it.

I just took a simple yellow pad and wrote what my idea was, what I thought it would look like and what the real benefit would be to my buyers.

That’s it… I got it out of my head and wrote my idea on a sheet of paper.

I saved all of these sheets of paper over the years and to my utter amazement EVERYTHING I had written on them have come true!

Every idea I wrote down has become REALITY.

I learned that ideas are REAL… if you bring them out into the real world by writing them down…

I’m still a bit shocked…

Third, I let nothing stop me. Not computer viruses, not the weather, not interruptions, not bad moods, not colds, not anything.

If I didn’t feel like working on my projects I just say to myself “Do it anyway”.

Lastly, and this is the secret I learned:

You have dual personalities (if not many more
One side of yourself loves to BUY stuff. This side of you wants to be fulfilled and buying things helps to fulfill your wants and needs.

Nothing wrong with that.

The other side of you, the side that wants to make money is DIFFERENT.

You see, I’ve found that there is a side to yourself that can be ’switched’ on… and can automatically make you money if you understand that it is there.

It’s uncomfortable at first, but later you’ll see that without this side of your personality you’ll never make any money in business.

I first discovered this side of myself when my back was to the wall… and I needed to make some money or lose my house.

That’s what it took for me to find it.

Don’t wait to long for you to find it.

I call it my ’sales personality’. I have a side that loves to buy (fulfill) and I have a side (now that I found it) that loves to sell (help others).

Selling is NOT about money. Well, it is sort of… but it’s more about finding the products and services that people WANT and the triggers that make them BUY now.

Once you meet your sales personality, and accept this ’side’ of yourself you’ll understand, finally what has been missing in your business.

Most business owners love the business they are in-but HATE selling.

I don’t blame them. I hated selling too, until I understood that selling is not about money-it’s about helping other people getting fulfilled and helping them get what they want.

Money is the tool you use to measure how well you doing by helping other people get what they want.

Your lack of money is only an indication you have not found out how to help other people get what they want.

The question is how do you switch to this side of your personality?

It’s a tough switch…. I won’t sugar coat it.

It means THINKING about what other people want for a change, instead of thinking about what YOU want all the time.

It’s thinking about how you can HELP other people and get paid to help them (you’re not a non-profit after all :).

It’s about thinking, at times, about how to reach your income goals (one measurement of your success) and what you have to do (legally and ethically) to make your goals.

It’s about thinking about ‘value’… how to create value, how to build a value proposition and how to make your offers completely irresistible…

More in the next letter… my fingers are getting blisters