In my previous updates I mentioned that Direct mail, can be much more profitable than email marketing.
Some people took that the wrong way, so let me explain…
EMail marketing is extremely profitable… but I have found that leads and opt-ins generated through offline Direct Mail/Marketing methods can be better prospects…
I am not talking about Direct Mail the way it was done 20 years ago… I’m talking about the NEW Direct Mail… technologically advanced Direct Mail.
Have you ever tried to promote an affiliate program by a simple letter or postcard?
If you have then you know it’s as easy as pressing a few buttons using the new online tools and it can be more profitable than PPC ads… and it might even be cheaper!
Years ago sending a direct mail campaign was tedious work. Selecting lists, dealing with printers and lettershops and the post office was a major hassle… and it was slow.
There are now several online ‘point and click’ mailers you can work with.
To learn how to do this I read this,
Unlimited Wealth Using Offline Methods
Some have lists all ready you can rent or purchase and some do not.
Here are a few that I have accounts with:
http://www.l-mail.com/index.php
But, in order to make your offline mailing work in the new digital environment, you must be smart about how to use it.
If the list you’re using is your customer list then you can send them directly to a sales page on your website to order…
For years you could make money simply by sending people you didn’t have a relationship with to a sales letter too, but the smart marketers are now sending postcards and letters to rented lists to a site that gives away a free report or other high-value Bonus for visiting the website.
This way you can get your visitors into your e-mail system and have the opportunity to follow-up with less expensive email marketing.
Local merchants are using postcards and ad space to drive potential customers to an online form to be notified of specials, sales, etc.
The prospects who sign-up via a postcard or letter you’ve sent through the postal service seem to be of much higher quality than those who opt-in via web-only methods.
Have you tried Direct mail yet to boost your online sales?
You should… with the new ‘point and click’ mailing tools available it’s easy, fast and profitable…
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