This is a pretty neat idea:

Kidzania is an an amusement park that gives children ages 2 through 15 the chance to try on up to 70 different career options and get a taste for real-world commerce in a pint-sized replica city.

They offer all the hustle and bustle of big city life, with buildings and shops and pedestrian-filled streets. Under the supervision of adult instructors, kids can try their hand at police work, firefighting, medicine, banking, pizza and fast-food joints, utilities and public services, fashion and retail, TV and radio, newspaper journalism.

The role-playing list goes on and on. To reward them for their hard work, children earn salaries in “Kidzos” —the official currency of Kidzania—which they can spend on goods and services throughout the park. And since a penny saved is a penny earned, they’re encouraged to put their Kidzos into bank accounts which they can access through special ATMs.

With parks are open in Mexico and Japan and new locations slated to open in Jakarta and Dubai. Kidzania’s blend of edutainment is quickly becoming a worldwide success.

What’s really cool is that the concept parks get a lot of interest from corporate ’sponsors’ who I’m sure pay dearly for the opportunity.

They get the opportunity to introduce their brands—and their trades—to the younger set through a unique interactive experience. Entrepreneurs looking to invest big in a hot franchise may want to take a look! Same goes for any food or toy brands looking for alternative marketing avenues.

Website: www.kidzania.com
Contact: franquicias@kidzania.com (for franchise information)

SOURCE: http://www.springwise.com
Spotted by: Giulia Cuccolini

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