Last time I shared with you the idea that:

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“The only way to tell if someone wants what you’re selling is to get it in front of as many people as you can WHO ARE LIKELY prospects, for as little money as possible, and see if they buy it…

If they DON’T… then move on and sell something else.

If they DO buy it… then tomorrows message will help you make the maximum amount of money possible.”
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OK… get ready and listen carefully…

The real profits in your business will be made by selling multiple products to the same buyer over time.

In order to do that you need to give them an awesome experience when they do buy something from you.

If you sold them a book on “how to make money online” you better give them something they haven’t read about before from 100 other people selling books on “how to make money online”! and include some unique bonuses-not the same bonuses everyone else is using.

Yes, those ‘resale rights’ give-away ebooks could be killing your sales if you use them as bonuses because everyone already has them.

When you do give your customers more than they expect you’ll dramatically increase their lifetime value as a customer and that’s where the real money is.

What do I mean by ‘lifetime value of a customer’?

For example, someone on your list will buy one of your lower priced products for $29, then, if they like that and you truly delivered more value than they thought they would get, they may consider your $400 product, and then if they like that they will attend your seminar or join your coaching program for $2,500+ etc, etc…

They may also buy other low-priced products from you over their lifetime which also increases their value to you.

Now, you may have heard this already- that the real money is in ‘repeat’ business - well here’s a secret about getting ‘repeat’ business… the one I said will help you “make the maximum amount of money possible”:

Follow-up. Follow-up. Follow-up. Follow-up. Follow-up.

A real secret huh?

Most businesses (and probably yours) work very hard to get a customer for the first time, but they have NO system in place to follow-up with them.

Why would you wnat to follow-up with them?

To sell them more stuff, of course
That’s why I love the Internet.

It’s EASY to follow-up with your prospects and customers.

All you need is an ‘autoresponder’ account or email software.

But most businesses, especially those ‘brick and mortar’ stores, shops and services have NO systems in place for following-up.

And, they are losing tons and tons of money.

If you’re doing any kind of business on the Internet you need a follow-up system.

If your business is not on the Internet or you’re not using the efficiency of the Internet to follow-up automatically with your prospects and customers then you’re missing out on a lot of profit and extra business.

It’s not about ‘websites’… websites make you no money at all. They are an expense, unless you use them to capture leads, automate your follow-up and close sales.

Even if you have a ‘bricks and mortar’ business like a gift shop or retail clothing store, you need to be using the efficiency of the Internet to keep in constant contact with your customers. If you’re not using it, I guarantee 100% you are losing money to a competitor.

In my next letter I’m going to tell you something I’ve never told anyone before… not even to students in my exclusive online training course.